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SMC Branding

For internal SMC use onlySMC Logo

These files are for design purposes only. Any marketing or sales materials must be sent to Marketing for final approval prior to print and/or production.*

*Items shown on the swag store have been pre-approved by Marketing.

01. Logos

02. Icons

03. Text Styles

Headings - Montserrat Extra Bold

  • Aa
    Bold
  • Aa
    Medium
  • Aa
    Regular
  • Aa
    Bold Italics
  • Aa
    Med Italics

Semplicita is SMC's main body font. Text should maintain left-alignment in branding and promotional items. Montserrat Extra Bold is used as a heading to contrast with the Semplicita font.

04. Color Palette

  • HEX #E4701E
    CMYK: 0,51,87,11
  • HEX #373737
    CMYK: 0,0,0,78
  • HEX #959BA0
    CMYK: 7,3,0,37
  • HEX #084985
    CMYK: 94,45,0,48
  • HEX #03203A
    CMYK: 95,45,0,77

05. Brand Guidelines

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